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Stussy - Birth of Streetwear

Posted by Meenakshi Singh on

Stussy is the name that is believed to have birthed streetwear. It all started when a young Shawn Stussy, who was nothing short of an artist when it came to shaping surfboards, started putting his name on t-shirts. Stussy’s unique board shapes combined with his new wave punk rock and reggae inspired art and bright colours made his boards highly coveted. And his distinctive signature, which went on to become Stussy’s brand logo, made the boards iconic.The brand officially started in 1984 and by the end of the decade Stussy had stockists across US, Australia, Europe and Japan and a...

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#Chatroom with Bobby Hundreds (The Hundreds)

Posted by Meenakshi Singh on

Capsul caught up with Bobby Kim a.k.a Bobby Hundreds, co- founder of The Hundreds – an OG streetwear brand and media project.

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#ChatRoom with Hussein Suleiman (Daily Paper)

Posted by Meenakshi Singh on

Daily Paper is easily one of our favourite brands at Capsul. Started by 3 young men in Amsterdam, revolutionizing the face of streetwear in Europe and boldly representing their African Heritage, Abderrehman, Hussein and Jefferson have come a long way from running a blog on fashion to now owning stores and having stockists around the world.

Naturally, we were super stoked at the opportunity to catch up and interview one of the co- founders, Hussein Suleiman, via Capsul’s #ChatRoom. Find out what Hussein had to say!

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STREETWEAR IN INDIA

Posted by Meenakshi Singh on

There are a myriad styles, trends and brands that are worn by the youth. Yet only some brands are streetwear. So what sets streetwear apart? The stories these brands tell, their roots and the lifestyle they represent, to begin with; limited quantities so not every tenth person’s wearing the same thing and community.  A lot of streetwear culture was born out of functionality, ground up from small communities. A major influence on streetwear’s aesthetic comes from skate culture and skate fashion going back to the 80s and 90s. Skaters in the west coast had their own distinctive style and their...

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The Hundreds x Hard Rock cafe

Posted by Meenakshi Singh on

HARD ROCK x THE HUNDREDS If there was a Venn Diagram depicting places for food lovers and music aficionados Hard Rock would sit squarely at the intersection. The Hard Rock name has been associated with an unmatched dining experience for music lovers with their unforgettable gigs and collection of priceless memorabilia that preserves the biggest moments in music history. The one thing about Hard Rock that stands out is their instantly recognizable merchandise. The iconic Hard Rock cafe T-shirt is quite possibly one of the most famous t-shirts in the world. And it is not uncommon for die hard music...

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