Streetwear OG's have regularly called Stussy ‘The Greatest Streetwear Brand of All Time’.
Back in 1980, Shawn Stussy, a talented surfboard shaper known for creating not just high performance shapes but also unique art on his boards, started making tees using his signature as the graphic; and he always threw in something new, like a jazzy new wave graphic or colour… and thus THE brand was born..
Stussy is perenially worn-by-cool-kids across all sub cultures – skate, punk, hip-hop, club and even beyond. Shawn always brought himself to Stussy and that something was timelessly hip. Almost everyone who runs a succesful American streetwear label today, including James Jebbia, has been involved with Stussy at some point of time or the other.