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Stussy - The Greatest Streetwear Brand of all time

Posted by Meenakshi Singh on

Named by Bobby Hundreds as ‘The Greatest Streetwear Brand of All Time’, Stussy has a really chill beginning. Back in 1980, Shawn Stussy was an incredibly talented surfboard shaper known for creating not just high performance shapes but also creating unique art on his boards. Which made lots of pro surfers loyal to him. 
And the savvy marketer that he was, he started making tees using his signature as the graphic, but always with something new thrown in, Stussy style – for instance a jazzy new wave graphic or colour… and thus THE brand was born.. Stussy is perenially worn by cool kids across all sub cultures – skate, punk, hip-hop, club and even beyond. Shawn always brought himself to Stussy and that something was timelessly hip. 
Almost everyone who runs a succesful American streetwear label today, including Supreme, has been involved with Stussy at some point of time or the other.

Check out this brilliant article on the Oral History of Stussy by Complex to dive into the In-fackin-credible world of Stussy.
https://www.complex.com/style/2012/12/the-oral-history-of-stussy-part-1

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